3 essential guidelines for designing a guided selling tool

Last year I was at the Future of Storytelling in New York City. In this blog I share my experiences on this interesting conference.

In this article Nicky Meijer shares why making information visual in a mind map is a good idea in storytelling when creating impactful stories

Jeroen Grit en Robert Slagter take a look at why a good organisation-wide customer experience strategy is needed, what is important and how to get started to ensure optimal customer experience for your organisation.

Knowing what types of story structures are possible will help you better tell stories to your customers. Mark Geljon will tell you about possible pitfalls and which structure is best used where.

GDPR has the objective to protect the data privacy of EU residents and to sharpen the way organizations treat data privacy.

In this blog post we take a closer look at the different Gestalt principles and how they can be applied to improve UX..

It is important to pay attention to making your website accessible. GriDD explains what you should pay attention to in 6 practical tips.

In this article, we're giving useful tips and we'll share the steps you need to take to set up and run a simple usability test with users.